Overall notes: language and fun need to be injected throughout to give life to the brand to make it stand out from the crowd. A blend of social media based websites and children. Flow of customer experience needs to be fluid, top communication, middle call to action, bottom recommendations.
+focus on mobile friendly https://www.henne.com.au/
-scroll from page is too long - reasons for the high drop off
- Favicon REF- YSM
- Pop-up newsletter 10% off first purchase
- Dynamic - sticky announcement bar (shipping, promotion, blog) REF- YSM
- Head Navigation (5 options)
Logo - link to "home page"
Home - Easy to understand home direct (customer base relevant)
About Oddbods - Blog "meet the oddbods" - blog recommendations
Videos - Blog with video
Fun activities - "Blog category" - Dropdown
Shop - "Shop all"
Dropdown over hover
-Back to school
Home page flow
Slideshow (3 slides) - marketing
Collection list (gallery) now to include parent tip blogs along with product recommendations - Fan favourites - "Parent favourites"
Shop by character - "meet the oddbods" - shop all - "POGOs SHOP"button (change to gallery, mobile is not working well)
--Collection unique welcome message and about the character
Social - Instagram feed
Two parents, know what they want (previous customer/fan), what the story and information (new customer)
+ introducing bundle deals
- Structured product information and language
- How this product will make your child FEEL, how the product becomes valuable
- quick understand icons (kidsafe, ages, character, collection)
Quick buy (skip product information page) See details, buy now buttons/sold out
REF: paw patrol
- Product recommendations (already have frequently bought together"
- Customer reviews (stars, text, customer name)
Categories - Parent tips
-related pages under article
Contact us - form with support categories (tracking, support, partnerships, careers) REF: YSM
Shop - shop all (re-loop)
Parent tips - Blog
FAQs - blog
Shipping and refunds -page
Terms and conditions -page
Newsletter - "Become an oddbod" "Join your other oddbods" "Join your Oddbod family" Email Subscription
Notes: Currently Free shipping for everything, not advertised or promoted enough. Psychology of choice and accomodation for time and couriers will increase conversion rate significantly.
-Free shipping over $50 USD - to drive basket size will work well for product values
-Paid shipping option always available
Under 50 - paid standard, express
Over - free, express
- Easyship evaluation
- flexible payment option required (promoted product page) Klarna