Architecture (V1)

Overall notes: language and fun need to be injected throughout to give life to the brand to make it stand out from the crowd. A blend of social media based websites and children. Flow of customer experience needs to be fluid, top communication, middle call to action, bottom recommendations.

+focus on mobile friendly

-scroll from page is too long - reasons for the high drop off

April stats

  • Favicon REF- YSM
  • Pop-up newsletter 10% off first purchase
  • Dynamic - sticky announcement bar (shipping, promotion, blog) REF- YSM


Home page

- Head Navigation (5 options)

Logo -  link to "home page"

Home - Easy to understand home direct (customer base relevant)

About Oddbods - Blog "meet the oddbods" - blog recommendations


Videos - Blog with video


Fun activities - "Blog category" - Dropdown




Shop - "Shop all"

Dropdown over hover 

-Parent favourites


-Plush toys

-Back to school

-Party supplies


-Shop ALL


Home page flow

Slideshow (3 slides) - marketing

Best sellers

Collection list (gallery) now to include parent tip blogs along with product recommendations - Fan favourites - "Parent favourites"

Shop by character - "meet the oddbods" - shop all - "POGOs SHOP"button  (change to gallery, mobile is not working well)

--Collection unique welcome message and about the character

Social - Instagram feed


Product pages

Two parents, know what they want (previous customer/fan), what the story and information (new customer)

+ introducing bundle deals


- Structured product information and language

- How this product will make your child FEEL, how the product becomes valuable

- quick understand icons (kidsafe, ages, character, collection) 

Quick buy (skip product information page) See details, buy now buttons/sold out 

REF: paw patrol



- Product recommendations (already have frequently bought together"

- Customer reviews (stars, text, customer name)



Content pages/Blogs

Categories - Parent tips

-related pages under article


Footer navigation

Contact us - form with support categories (tracking, support, partnerships, careers) REF: YSM

Shop - shop all (re-loop)

Parent tips - Blog

FAQs - blog

Shipping and refunds -page

Terms and conditions -page

Privacy policy - page


Newsletter - "Become an oddbod" "Join your other oddbods" "Join your Oddbod family" Email Subscription




Notes: Currently Free shipping for everything, not advertised or promoted enough. Psychology of choice and accomodation for time and couriers will increase conversion rate significantly.

-Free shipping over $50 USD - to drive basket size will work well for product values

-Paid shipping option always available 

Under 50 - paid standard, express

Over - free, express

- Easyship evaluation



- flexible payment option required (promoted product page) Klarna